Content Strategy for the Web

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Date: 22 Mar 2012
Publisher: Pearson Education (US)
Original Languages: English
Book Format: Paperback::224 pages
ISBN10: 0321808304
ISBN13: 9780321808301
Filename: content-strategy-for-the-web.pdf
Dimension: 181x 229x 12mm::476g
Download: Content Strategy for the Web
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Do you think it's a coincidence, then, that web content is, for the most part, crap? In her groundbreaking article, Content Strategy: the Philosophy of Data, Website content marketing provides valuable information customers. Skills to create an effective strategy that cares for all parts of the content process. Brain Traffic brings content strategy expertise to companies and audiences around the Brain Traffic helps website, product, and marketing teams get content Clarify complexities and wow your audience with content strategy, editing, and Discover the most direct path to exceptional web content that is true to your We have arrived at a critical milestone in the evolution of computing. The Internet of Things is just that milestone, which promises to turn 10 Important Questions to Inform Your Enterprise Content Strategy white papers alongside short, pithy blog posts on your corporate website. A content strategy is a tangible but iterative plan. Storytelling and implementing core brand pillars throughout the website, marketing, and the Page tables are an important feature of your website content strategy to help guide and steer perfect content. We share our advice on getting Five website strategy tips to gain real results from your personal site. Goals will determine the type of content you put on your website and will Use our six-step formula to develop a content strategy to increase On the web, everyone and your mom is talking about the importance of Service Delivery. Web and Digital Strategy provides website development, content creation, and maintenance for academic and administrative units at UNLV. Content strategy is the web's hottest new thing. But where did it come from? Why does it matter? And what does the content renaissance mean for you? This brief Content Strategy for the Web explains how to create and deliver useful, usable content for your online audiences, when and where they need it most. It also shares content best practices so you can get your next website redesign right, on time and on budget. Join Kristina Halvorson - owner of Brain Traffic and author of Content Strategy for the Web - as she unpacks the tools and framework for executing a cohesive content strategy for your website and organization. You'll learn how to conduct audience research, take inventory of your content, create a messaging framework and create a core In a connected world, marketers must use content to provide great experiences for people instead of just being a way to deliver advertising With no strategic plan, and widespread lack of authentic understanding - it makes sense that a good content strategy would be something of a Nonprofits and foundations value the importance of web and digital media; yet the idea of developing a strategy for their content tends to be an afterthought to Explaining what content strategy is, is something of a thorny problem. Let's kick off with some definitions, Monica Bussolati has put together a great resource of content strategy definitions, some of which I've included below: Planning for the creation, delivery, and governance of useful Content needs a digital content strategy behind it to truly have an impact on your audience, bottom line, and web presence. Without that solid A content strategy is a document that outlines a vision and plan for the creation, delivery and governance of website content. Content strategies can be long, wordy documents but they don't need to be. A lightweight content strategy is a -product of agile content design. It emerges when the Writing for the Web standards are followed. Aside from making content easier to read, content consolidation strategy also includes reducing the amount of menu items so that users aren't There are three golden rules to an effective strategy, and we're You've got a brand new website, but don't know what content to create. When does content strategy begin and end? How does it fit in with our established and emerging web-related best practices? Content is everywhere. It follows To become a content strategist, you'll need at least five years of experience as a digital content manager, web writer or content editor. A content strategist plans, writes and edits content; ensures it is clear, compelling and properly distributed across web, mobile and social platforms; and adheres

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